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The Art of SEO: Mastering Search Engine Optimization

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The Art of SEO: Mastering Search Engine Optimization

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The Art of SEO: Mastering Search Engine Optimization

Author : Eric Enge, Stephan Spencer, Jessie Stricchiola

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google’s context-aware algorithm.

The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it’s a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry
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